So last June, Ilya Fushman, who now heads Dropbox for Business, took the bull by the horns and asked CIOs what Dropbox needed to do to earn their blessing. The company took its first step in providing them last year with tools for provisioning, keeping track of who logs in and so on. Yes, it really was missing many of the security and administrative functions that enterprises require. Dropbox Goes Into Enterprise High Gearĭropbox took a good look at its position. The multibillion dollar enterprise file sync and share (EFSS) market might be its (and paid for by companies versus individuals), if it can get CIOs to welcome it through their doors. Needless to say, to Dropbox this presents a tremendous opportunity. What workers want, it seems, is not something that provides a Dropbox-like experience they want Dropbox, and they want IT to bless it so that it’s safe and not a hassle to use at work. And while these services have gained some significant traction, they’re yet another app workers have to juggle in their lives. Up until recently, IT’s remedy for the “Dropbox problem” has been to offer enterprise-grade Dropbox-like services provided by vendors like Box, Syncplicity and dozens of others. And while IT has tried to block Dropbox and services like it from the enterprise, tech savvy employees have almost always found workarounds. This no doubt causes problems for CIOs because it means they’ve lost control of the company owned files they're charged with protecting.
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